The Assistant Director of Annual Giving supports the mission of Macon & Joan Brock Virginia Health Sciences at Old Dominion University by strengthening annual philanthropic support from alumni, faculty, staff, grateful patients, and friends. Reporting directly to the Director of Annual Giving, this position develops and implements multi-channel fundraising campaigns that engage, retain, and grow the donor base at levels below the mid and major level gift threshold.
The Assistant Director manages the direct marketing program, developing content and implementing segmentation strategies, and ensures donor communications are accurate, compelling, and data-informed. This role requires strong donor cultivation and solicitation writing, project management, and analytical skills related to appeal strategy and evaluation, as well as the ability to work collaboratively with internal partners and external vendors. The position plays a vital part in meeting annual giving goals, both financial and donor totals, through donor acquisition, retention, and upgrades across print, digital, social media, text, and emerging platforms.
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